The Signal

For the entrepreneurs, managers, and creators who are building real businesses, scaling strong offers, and putting real money into ad spend, BUT…

When it comes to Google Ads, your performance just isn’t keeping up with your ambition or the pace of the platform and its powerful AI capabilities.

The Signal is here to change that.

This is where expert strategy meets tactical clarity so your ad spend can drive stronger results, and your business scales fast without the confusion.

Google Ads is vital to your business revenue, but keeping up isn’t easy.

You’re growing a business, navigating a shifting economy, fierce competition, and high-stakes decisions...

Chasing platform updates? Applying AI-powered recommendations blindly or relying on surface-level management, audits, and optimizations?

That’s not cutting it anymore.

Because here’s the truth:

The more your business expands, the more expensive it gets to make the wrong ad decisions.

You’ve done what you can: testing, adjusting, even increasing budget. But without strategic and tactical insight that’s grounded in your business—insight that allows you to effectively train Google's AI for optimal performance to achieve your unique goals—it’s easy to stay stuck or waste budget instead of scaling.

The Signal delivers focused, high-level clarity built around your business goals and based on your performance data.

So you can make the most of powerful Google’s AI algorithms and know which shifts are worth making in your strategy to improve your Google Ads results.

This is for you if:

  • You’re a founder, entrepreneur, or CMO with Google Ads as a key growth channel, but performance and the platform itself still feel like a black box. You have no time to take lengthy courses, and you want to stay sharp, get the high-level strategic direction and clarity to lead without micromanaging.

  • You’re a manager with a small team (or you're flying solo), you’re juggling a million tasks, and you feel overwhelmed with the rapid pace in which the advertising landscape is changing. You’re tired of being reactive at the last minute and bleeding budget in the process.

  • You’re a soulpreneur, creator, or service provider, you’re investing your own money, you’re growing fast, maybe building a following on YouTube or launching offers, but still unsure about what to do, how to decode your data, spot the leaks, and double down on what’s really working.

  • You’re managing a solid ad budget, but you can’t tell if it’s being spent efficiently or just... spent. You have no clear strategy or direction to scale and go to the next level in terms of profit.

  • You’re not looking for another agency, media buyer, or generic audit. You simply want direct, strategic and tactical insights that tell you what moves to make and why.

In The Signal, you get:

  • Monthly Strategic & Tactical Brief

    This is an in-depth, evolving brief built off your actual account performance. Here’s the strategy. Here’s what to shift. Here’s what to test, optimize, or scale. Unlike the AI-powered suggestions inside Google Ads UI, which often nudge you to increase spend or adopt irrelevant features to your business strategy,

    The Signal is 100% designed for your business success.

  • Email Access For High-Stakes, High-Level Strategic Decisions

    Access high-level guidance to achieve clarity when navigating complex strategic decisions. Got a big question? Ask it. That’s where The Signal shines the most. You’ll get direct feedback from Bushra that will set you in the right direction.

  • “What-Matters” Updates

    Everything you need to know about the advertising landscape that can impact your funnel, budget, and strategy. All insights, updates, or predictions are tailored just for your business.

  • 3 Months of Signals

    You’ll receive The Signal (“Strategic & Tactical Briefs”, and “What Matters” updates) and email support over a 3-month period, to elevate how you manage Google Ads in your business.

  • Your Investment: $2300 for 3 months

    Designed for decision-makers who are ready to scale.

But let’s be clear…

This is not:

  • Campaign management (no one is clicking buttons for you).

  • A newsletter or blog digest sent to the masses.

This is:

  • Strategic human guidance, tailored to your business.

  • Actionable tactics, tested in the real world.

This is your competitive edge in a platform that punishes half-heartedness.

The Signal puts expert strategy and tactics in your corner, so your ad isn’t just active... it’s effective.

Process

  • Fill out a quick form with details about your business and campaigns.

  • If we’re aligned, you’ll receive:

    • An email confirmation containing details about how to grant the Google Ads account access.

    • An invoice with a payment link and/or bank transfer details.

    If not, no hard feelings. We only work with one advertiser per industry and market at a time. Spots are limited.

  • Once the deposit is secured, you’ll grant read-only access to your Google Ads account (with analytics and any other accounts if needed.)

  • Receive monthly tailored strategic and tactical briefs. Monthly “What Matters” updates. Email support. All specific to your business needs.

    The Signal is delivered in an online report containing your monthly updates and briefs.

    The first Signal will be available within one week after receiving your Google Ads account access and full payment. The remaining two Signals will be shared one month after each previous delivery. So, you'll receive a total of three Signals over a three-month period.

    For updates requiring your immediate attention, you might receive separate "What Matters" emails or notifications (by setting up automated alerts on your platform of choice.)

You're building something real, and you don’t have time for guessing.
The Signal exists so that you can lead with clarity, cut through noise, and make moves that actually grow your business.