TERMS OF SERVICE

1. INTRODUCTION & ACCEPTANCE OF TERMS

These Terms and Conditions (“Terms”) govern your use of the consultancy services (“Services”) provided by Ariesa (“Service Provider”, “we,” “us,” or “our”). By submitting an application or making a payment, you (“Client,” “you,” or “your”) confirm that you’ve read, understood, and agree to be bound by these Terms, including the Service Provider’s Privacy Policy. If you disagree, do not proceed further.

2. SERVICES DESCRIPTION

a. The Signal is a consultancy service that provides strategic and tactical guidance for Google Ads accounts owners. It includes campaign analysis, actionable insights, and optimization recommendations.

We do not manage ad campaigns, adjust live campaigns, or assume responsibility for daily account optimization and monitoring. The Signal does not cover Shopping campaigns and networks.

The Signal Service Delivery:

  • Requires read-only access to Google Ads accounts (and other Analytics accounts if needed) for performance analysis and reporting purposes.

  • The Service is limited to three reports over a 3-month period, aligned with your business goals. The first report is delivered one week after the later of two dates: either the full payment reception date or the date we receive your Google Ads account access; The remaining two reports will be shared one month after each previous delivery.

  • Email support for high-level, high-stakes strategic decisions related to the Client’s Google Ads campaigns.

Engagement lasts for three (3) months, renewable only upon your request.

Further details of service execution may be shared via electronic communication, which will form part of these terms.

b. ClearView is a specialized, one-time audit service for one live Google Ads account, designed to diagnose performance issues and provide actionable insights and recommendations.

ClearView does not cover Shopping campaigns and network.

What's Included in ClearView:

  • In-depth Account Review: A comprehensive review of one live Google Ads account across key areas.

  • Insights: A roadmap for immediate and long-term actions. This may include suggestions for tests to conduct, external tools to use, or tactics to implement, if relevant.

  • Follow-Up Support: Five (5) days of follow-up email support for clarification after report delivery.

ClearView Service Delivery:

  • Requires granting read-only access to the relevant Google Ads account.

  • The ClearView audit report is delivered typically within three (3) business days after full payment receipt and granting of read-only Google ads account access. For larger accounts, additional time may be required.

c. The Accelerator is a hands-on Google Ads support service with a minimum 3-month commitment.

It includes a comprehensive audit (ClearView), monthly strategic and tactical briefs (The Signal), active campaign management, and support via a monthly call and private messaging.

The Accelerator does not cover Shopping campaigns and network.

The service requires granting at least standard access to the relevant Google Ads account.

3. OUR OBLIGATIONS

We will:

  • Deliver services with professionalism, care, and diligence.

  • Notify you promptly of any issues that could impact our Services delivery and handle them in a way that prioritizes your best interests.

  • Act in good faith and avoid conflicts of interest.

  • Use our own equipment, tools, and resources at our own cost unless otherwise agreed.

4. CLIENT OBLIGATIONS

You agree to:

  • Provide accurate and complete information in your form application and all communications.

  • Maintain your own billing relationship with Google and ensure compliance with their terms.

  • Grant access to your Google Ads account (and Analytics accounts if needed) for the duration of the engagement.

  • Submit payment in full before Services begin.

  • Notify us if you wish to renew The Signal service or The Accelerator service beyond the initial 3-month term.

  • Collaborate with us in good faith.

If you get ClearView or The Signal, you remain solely responsible for:

  • Your ad spend and payments to Google.

  • Campaign & account management, setup, monitoring, and optimizations implementation.

  • Compliance with advertising policies and applicable laws.

  • Ensuring lawful data collection and handling, including user consent and data subject rights under data protection laws.

  • Having the legal authority to provide us with read-only access.

If you get The Accelerator, you remain solely responsible for:

  • Your ad spend and payments to Google.

  • Conversion tracking and any measurement or attribution-related setup.

  • Compliance with advertising policies and applicable laws.

  • Ensuring lawful data collection and handling, including user consent and data subject rights under data protection laws.

  • Having the legal authority to provide us with standard or admin access.

5. FEES, PAYMENT TERMS & INVOICING

  • All services are prepaid. You will receive an invoice payment details upon acceptance of your application.

  • The listed prices on our website exclude any bank transfer fees, currency conversion charges, or card processing fees. These are your responsibility and must be covered in full to ensure we receive the total invoiced amount.

  • Our invoices will be issued through third-party invoicing and payments management platforms (e.g. Ruul, Juuli).

  • Accepted payment methods are bank transfers and credit/debit cards via an online payment link.

  • Services will commence from the later of two dates: either the full payment reception date or the date we receive your Google Ads account access.

  • If you choose to renew The Signal service or The Accelerator service, a new invoice will be issued. Services resume only after full payment.

6. ACCESS TO CLIENT ACCOUNTS

a. If you get ClearView or The Signal:

By providing read-only access to your Google Ads account (and Analytics accounts if needed), you:

  • Acknowledge that access is strictly for our services delivery purposes.

  • Understand that no optimizations will be implemented in your campaigns.

  • Retain full control over your ad account, campaigns, budgets, and billing.

  • May revoke access at any time, though this may terminate our ability to provide the Services.

b. If you get The Accelerator:

By providing standard access to your Google Ads account (and Analytics accounts if needed), you:

  • Acknowledge that access is strictly for our service delivery purposes.

  • Retain full control over your ad account, campaigns, budgets, and billing.

  • May revoke access at any time, though this may terminate our ability to provide the Services.

In all cases, you acknowledge and agree that you are the data controller, and we act solely as a data processor in line with our Privacy Policy.

7. INTELLECTUAL PROPERTY

  • All templates, strategies, documentation, and materials provided to you are our intellectual property unless otherwise agreed in writing.

  • You receive a non-transferable, non-exclusive license to use these materials internally only.

  • Your ad account data and proprietary materials remain yours.

  • You agree to indemnify us against any loss tied to unauthorized use of our intellectual property.

8. CONFIDENTIALITY

  • Both parties agree to treat all confidential information exchanged before, during, or after the engagement as confidential. This includes business details, strategies, login credentials, and proprietary data.

  • Exceptions include information that:

    • Becomes public through no fault of either party.

    • Is shared with third parties with prior written consent.

    • Must be disclosed by law or legal authority.

    • Is disclosed to attorneys in defense of legal rights.

    If disclosure is legally required, we will notify you in advance whenever possible.

9. TERM & TERMINATION

  • The Signal service is valid for 3 months, starting from the later of two dates: either the full payment reception date or the date we receive your Google Ads account access. Due to the significant time and strategic effort invested in the initial phase of the service, no refunds will be issued for early termination by the client within this 3-month period, nor for services already started or reports already delivered.

    A prorated refund for the undelivered portion of the service may be considered, at our sole discretion if, upon written request only if:

    • We are unable to deliver a scheduled report for more than 10 business days due to our own fault and without prior email notice to you; OR

    • We are unable to provide agreed-upon email support for more than 10 business days in the current month due to our own fault and without prior email notice to you.

  • The ClearView audit is a one-time service, which is considered complete upon the delivery of the audit report. Once full payment is received and account access is granted, the service cannot be cancelled, and no refunds will be issued, as the audit process commences immediately.

    A full refund of the service may be considered, at our sole discretion if, upon written request only if:

    • We are unable to deliver the ClearView audit report due to our own fault and without prior email notice to the client.

  • The Accelerator is a monthly service beginning from the later of two dates: either the full payment reception date or the date we receive your Google Ads account access. The initial commitment that we recommend is 3 months. You may terminate any time with written notice.

    A prorated refund for the current monthly period may be considered, at our sole discretion if, upon written request, limited to the unused portion of that specific month's payment, only if:

    • After the delivery of ClearView, and the first report of The Signal, we are demonstrably unable to provide the agreed-upon campaign management without prior email notice to the client, OR

    • We are unable to provide private messaging support for more than 5 business days due to our own fault, and without prior notice to the client, OR

    • We are unable to deliver the ClearView audit report due to our own fault and without prior email notice to the client, OR

    • We are unable to deliver a scheduled report, which is included in The Signal service, for more than 10 business days due to our own fault and without prior email notice to you; OR

    • We are unable to provide agreed-upon email support, which is included in The Signal service, for more than 10 business days in the current month due to our own fault and without prior email notice to you.

  • We reserve the right to terminate or pause the delivery of Services at any time, for any reason, by providing you with at least 10 business days written notice.

  • We may terminate the delivery of the Services for non-compliance, non-payment, or abusive behavior from the Client with immediate effect. No refunds will be issued in these cases.

  • Upon any termination, you must remove our access to your Google Ads account (and Analytics and any other accounts).

10. DISCLAIMERS & LIMITATION OF LIABILITY

  • We provide consultancy services only and make no guarantees about specific advertising performance or return on ad spend. Our Services are advisory in nature, and outcomes may vary.

  • To the fullest extent permitted by applicable law, neither we, nor any third-party service providers involved in delivering our Services shall be liable for any indirect, incidental, special, consequential, or punitive damages, including without limitation lost profits, loss of data, business interruption, loss of goodwill, or any other intangible losses, arising out of or in connection with your use of our Services, advice, or deliverables. This limitation applies regardless of the legal theory invoked—whether contract, tort (including negligence), or otherwise—even if we have been advised of the potential for such damages.

  • Our aggregate liability to you for all claims arising from or relating to the Services we provide, whether based in contract, tort, statute, or any other legal theory, excluding any direct refunds issued as per the terms outlined in Section 9, shall in no event exceed the total fees paid by you to us for services rendered during one month immediately preceding the event or circumstance giving rise to the claim.

  • We may use third-party platforms, tools, or services (including but not limited to analytics and Marketing tools providers) as part of delivering our services. These third parties operate independently and are not parties to these terms. Accordingly, they have no liability to you, and any claims related to their services are your responsibility and subject to their own terms and dispute resolution procedures.

  • We may engage qualified third-party contractors or subcontractors to assist in the delivery of our Services. We remain fully responsible for the quality and performance of all services provided under these Terms..

11. INDEMNIFICATION

You agree to indemnify and hold us harmless from any claims, liabilities, damages, or expenses (including legal fees) arising from your:

  • Breach of these Terms.

  • Violation of any law or third-party rights.

  • Use of the provided Services.

12. GOVERNING LAW & DISPUTE RESOLUTION

These Terms and all our agreements are governed by the laws of Tunisia. Any disputes will first be resolved through good-faith negotiations. If unresolved, you agree to submit to binding arbitration at our sole discretion. You waive any right to pursue disputes in court.

13. FORCE MAJEURE

Any failure or delay in the Service Provider's Services under these Terms caused by an event beyond our control, such as a war, an act of God, an earthquake, a flood, a fire, an embargo, a riot, sabotage, or a failure of a third party's power or telecommunications networks, will not subject the Service Provider to liability, provided that the Service Provider: (a) promptly notifies the Client of the event in question, and (b) Resume the Services delivery as soon as reasonably possible.

14. AMENDMENTS TO TERMS

We may update these Terms from time to time. Unless otherwise specified, changes take effect immediately upon posting. In certain cases, continued use of our services will require your acceptance of the updated Terms. If you do not agree to the changes, please revoke our access to your Google Ads account and send us an email notice. We will then stop providing the Services.

15. ELECTRONIC COMMUNICATIONS

By using our Services, you agree to receive communications from us electronically. You acknowledge that electronic agreements, consents, signatures, and communications have the same legal effect as signed, written documents.

16. CONTACT INFORMATION

For any requests or questions about these Terms, Reach us at: ariesa.contact@gmail.com