PRIVACY POLICY

Last Updated: May 31, 2025

We respect your privacy, whether you're a client, visitor, or prospective customer, and we are committed to protecting your personal and business data in compliance with applicable data protection laws, including the GDPR (EU/UK), CCPA (California), and other global privacy frameworks.

1. DATA COLLECTION

When you interact with our website and services, we collect and process different types of data, and our role in handling that data varies.

a. Data You Provide Directly to Us

We collect the following categories of data you provide when applying for our Services, signing up for our newsletters, or interacting with our website:

  • Personal identifiers: Name, email address.

  • Business information: Company name, registration details, tax/VAT/GST numbers, and goals.

  • Payment information: Handled by secure third-party payment processors only.

  • Communication records: Emails, messages, support requests.

  • Website and technical data: IP address, browser type, device, referring URLs, time spent on pages (via cookies and analytics tools).

  • User-generated content: Testimonials, public feedback, and other materials you voluntarily share for marketing or feedback purposes.

For these types of data, we determine the purposes and means of processing, meaning we act as the Data Controller.

b. Data We Process on Your Behalf

This category specifically refers to data within platforms you grant us access to so that we can provide you with our Services:

  • Platform data: Including Google Ads account and similar Analytics accounts ID, campaign structure, ad performance metrics (view-only access).

When you grant us access to your Google Ads account and similar Analytics accounts, we act as a Data Processor for the personal data contained within it, for the specific purpose of providing the Services, as defined in the section “Services Description” of our “Terms of Service”. All processing is conducted solely based on your instructions as the Data Controller and never for our own purposes.

You, as the Data Controller, are responsible for ensuring all necessary consents and legal bases are in place for the data you share with us, and for fulfilling your users’ and your own customers’ data privacy rights.

As a Data Processor, we are committed to upholding data protection standards. For clients requiring a Data Processing Addendum (DPA) to fulfill their obligations as Data Controllers under GDPR or similar regulations, please contact us to request a copy. This DPA will form part of our terms.

2. HOW WE USE YOUR DATA

We process your data only where legally permitted under applicable laws. Lawful bases include service delivery, legitimate interest, consent, and legal obligations.

We use your data to:

  • Assess your suitability for our consultancy services.

  • Deliver and improve our services.

  • Respond to communications and support inquiries.

  • Process invoices and payments.

  • Send service-related updates and promotional communications (you can opt out at any time).

  • Comply with legal, accounting, and tax obligations.

  • Maintain internal records and perform quality audits.

  • Personalize user experience and analyze website usage.

3. MARKETING COMMUNICATIONS

We may occasionally send you newsletters, service updates, or promotional offers. You may unsubscribe at any time by clicking the link in our emails or contacting us directly.

4. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to improve our website, analyze usage trends, and optimize performance.

Cookies are small text files that websites store on a user's device (like a computer, tablet, or smartphone) when they visit a site.

Our third-party partners, such as analytics and advertising partners, may use these technologies to collect information about your online activities over time and across different services.

We only place non-essential cookies upon obtaining your explicit consent.

You can manage your cookie preferences anytime via the “Cookies Preferences” link below or by adjusting your browser settings. Please review your web browser’s “Help” page to learn how you may modify your cookie settings.

5. TESTIMONIALS & USER-GENERATED CONTENT

We may publish testimonials, case studies, or other user-provided content on our website, social media accounts, or marketing materials.

6. DATA RETENTION

  • Financial and tax records are retained for 4 years in compliance with legal obligations.

  • Service-related and communications data are retained for as long as necessary to fulfill the services, manage disputes, or comply with applicable regulations.

  • Marketing content (e.g., testimonials) is retained until you request removal.

7. DATA STORAGE & SECURITY

We use reasonable administrative, technical, and physical measures to protect your information. While no system is entirely immune from risk, we continuously work to strengthen our safeguards.

We apply the same protections to the personal data we access when delivering our services, and any platform access (like Google Ads or GA4) is revoked once the service ends.

8. INTERNATIONAL DATA TRANSFERS

As a global Service Provider, we may transfer personal data to and from various international jurisdictions, including those outside the European Economic Area (EEA), the UK, and other regions with stringent data privacy laws. By engaging our Services, you acknowledge and agree to such international data transfers as necessary for the provision of our Services.

9. YOUR RIGHTS

Depending on your jurisdiction, you may have the following rights:

  • Access – Request a copy of your personal data.

  • Rectification – Correct incomplete or inaccurate data.

  • Erasure – Request deletion of your data (subject to legal exceptions).

  • Restriction – Request that we limit how your data is used.

  • Objection – Object to data processing based on legitimate interests.

  • Withdraw consent – Where applicable, withdraw your consent to non-essential processing.

  • Opt out – Decline marketing emails at any time.

To exercise any of these rights, email us at: ariesa.contact@gmail.com

10. GOOGLE ADS AND SIMILAR ANALYTICS ACCOUNTS DATA

Any access to your Google Ads or similar platform data is:

  • Used solely to perform our Services.

  • Treated as confidential and secured.

  • Not shared with unauthorized third parties.

11. THIRD-PARTY SERVICE PROVIDERS

We may share data with vetted service providers who help us operate our business, including:

  • Payment processors (e.g., Stripe, PayPal)

  • Email platforms and marketing automation tools

  • Invoicing or accounting platforms

  • Cloud storage and analytics tools

These providers are contractually bound to process data in accordance with applicable data protection laws.

12. THIRD-PARTY LINKS

Our website may contain links to other sites or platforms. We are not responsible for the privacy practices or content of third-party websites. We encourage you to review their policies before interacting with them.

13. BUSINESS TRANSFERS

If we are involved in a sale, merger, acquisition, or transfer of assets, your data may be transferred as part of that transfer, subject to confidentiality agreements and applicable privacy regulations.

14. CHANGES TO THIS POLICY

We may update this policy from time to time. Changes will be posted on this page with a revised “Last Updated” date. Continued use of our website and Services implies acceptance of the updated policy.

15. CONTACT

If you have any questions or requests regarding this Privacy Policy, you may contact us at:

ariesa.contact@gmail.com